Design at Phosphorus

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At Phosphorus, my focus was building software to analyze genetic sequencing data. I can’t share any of the code I developed there, but I can share the process behind something I made: the logo.

Here’s where it began. I was trying to convey Phosphorus’ place on the periodic table (the atomic number 15), and the fact that we were doing genetic tests (hence the DNA double helix).

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Since then, the design evolved. The colors became brighter, and the lines connect to only one side.

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It’s cool seeing your logo on the web, but my favorite spot I’ve seen the logo I made is on a cupcake.

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Louis Rassaby

Louis Rassaby

I’m a Brooklyn-based software engineer and entrepreneur. I’m the founder of Wirefreight, a customer-service SaaS platform for logistics. I also co-founded the Postpartum Project, a resource network for new mothers. Previously, I led the new products engineering team at Phosphorus Genomics, analyzing genetic data and educating tens of thousands of people on their risks of developing or passing on genetic diseases.

Away from the keyboard, I make food and music. I play a regular jazz cello gig with my friends at Caffe Vivaldi in the West Village. I’m half of a band called Cellolele and I once played in an ad for Versace.